Rolls Royce launches Wraith in India at Rs. 4.6 crore

General Manager of Emerging Markets, Rolls Royce, Asia, Herfried Hasenoehrl along with Director Rolls Royce Motor Cars New Delhi, Yadur Kapur during the launch of Rolls Royce Wraith in New Delhi. Photo: S. Subramanium

The company will be opening two new dealerships at Chandigarh and Ahmedabad, taking the total number to five.

Ultra luxury car maker Rolls Royce today launched its ‘Wraith’ model with a price starting at Rs. 4.6 crore in India, as part of its expansion plans in the country.

Rolls Royce, which currently sells its Phantom and Ghost models in the country, is also looking to expand its dealerships here. The company, which sold 3,542 cars globally last year, currently has dealerships at Delhi, Mumbai and Hyderabad.

“We believe there is immense potential in India market. In 2005 we started with one dealership. To cater to different regions, we will be opening two more dealerships this year, taking the total number to five,” Rolls Royce, General Manager Emerging Markets Asia, Herfried Hasenoehrl, told reporters here.

The two new dealerships would come up at Chandigarh and Ahmedabad, he added.

When asked about the company’s growth plans in India, Mr. Hasenoehrl said that in order to reach out to more customers, Rolls Royce might open two more dealerships in the country next year.

“India is still a strong market for us, the biggest in emerging markets. We are optimistic about the growth prospects of this region and Wraith will contribute to it very nicely,” Mr. Hasenoehrl said.

In order to promote the new model, the company also plans to take the car to various cities in the country.

source:http://www.thehindu.com

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