Price war: Now, Jio cuts feature phone recharge value to Rs 49

Reliance Jio on Thursday initiated yet another price war — its third during the month — by slashing the minimum recharge value of its 4G feature phone to Rs 49 per month from the earlier Rs 153. As is known, this phone is targeted towards 2G feature phone users and comes for free in the sense that subscribers need to pay a refundable security deposit of Rs 1,500 which they would get back after three years, if they return the phone after using it. Last year in August, when Jio phone was launched for a Rs 153 recharge value, it offered 0.5 GB data per day.

In early January, the data limit was raised to 1 GB per day. Now, by lowering the recharge value to Rs 49, Jio has reduced the data limit to 1GB a month. However, subscribers who are interested in higher data limit of 1 GB a day can recharge for Rs 153 per month. By lowering the minimum recharge value to Rs 49, the company has basically given those users who are basically voice consumers the choice to pay less.